Making Every Session a Portfolio Builder
For my sixteenth birthday, I asked for a photoshoot with my two best friends. I stressed hard about what to wear. I wanted to make the most of my photo opportunity, but I was overwhelmed by planning for it.
Your clients probably feel the same way. Most people can recognize when something looks good, but they might have a hard time understanding why.
As a photographer, you prepare so hard to prepare and fine-tune your photography skills. But even when you do everything correctly, the light is perfect, and the couple is so adorable, an Engagement Session with crocs might not advance your business.
I sympathize. I base most of my personal fashion decisions around not having to wear real pants. But it doesn’t look as great on camera.
The sessions you put out into the world are what you’re going to attract more of. Take control of what you want to shoot and prepare clients with a recommended style guide beforehand. I have a 30 page PDF that I email to every client as soon as they book with me.
Benefits of a Style Guide:
Things to Potentially Include in Your Style Guide:
My style guide is based on Amy & Jordan’s Style Guide. Their guide has been worth every cent.